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AUGUST '05
Welcome to Digital Media Focus, a monthly eNewsletter highlighting design information for your video/imaging applications. This regular update will feature the latest in TI technology releases, training and other useful tips and tricks to get your differentiated design to market quickly.
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White Papers
Comparing Media Codecs for Video Content – Download Today
Digital video is being adopted in an increasing range of applications such as video telephony, security/surveillance, digital television and more. Video compression is an essential enabler for these applications, and an increasing number of video codec industry standards and proprietary algorithms are available to make it practical to store and transmit video in digital form. This paper provides an overview of the different compression standards and highlights where they are best suited. Download today and also explore the compression rules of thumb for different standards and the corresponding performance requirements for real-time implementations.

Codecs highlighted in this white paper:
• JPEG
• JPEG2000
• H.263
• H.264
• MPEG-2
• MPEG-4
• Windows Media Version 9
• and many others
Design Resources
TI Brings Hollywood to Mobile Phones
Today consumers are eager for the latest and greatest applications on their mobile phones. From still cameras to PDA capabilities, Internet access, quality 3D video games and more, mobile phones are becoming pocket-sized entertainment centers. Next up, digital broadcast television. TI will make this possible with its single-chip solution using TI’s 90-nanometer process technology. This solution will also increase battery life, use less board space and reduce cost. Download this presentation for more details.

DesignLine Learn New DSP Tricks for Image Processing
How do you create gamma correction and improve display performance? Need help speeding up MPEG video encoding? Designing touch-screen applications and need help writing drivers? Read this blog (“New DSP Tricks and Image Processing”), which focuses on image processing using DSP, and find the answers in how-to articles, reports and more.
Training
Video Compression Webcast – View Archive Today
Due to the tremendous response we received at the live broadcast, we have archived this presentation in order to make it readily available. View this webcast and explore how codecs differ in terms of the tradeoffs they make between compression rates, encode/decode processing requirements and key system factors such as latency. This one-hour presentation provides a brief introduction to how video compression is achieved and explores why advanced video codecs and specific codec profiles are better suited for specific applications. View the webcast now.

Meet the TI Experts at IBC2005 – Free Entry
Join us for IBC2005 at the Amsterdam RAI Sept. 8-12 when TI will exhibit its wide range of real-world signal processing products that are shaping the digital video broadcasting world. Stop by TI booth #1.224 and visualize the networked home through exclusive end-to-end demonstrations of TI-based video encoders, IP set-top boxes, portable multimedia players and much more. Register for free today.

See the Latest in Security at ASIS 2005
Join TI and more than 19,000 security professionals in Orlando, Fla., Sept. 12-15 at the largest show dedicated to security, the ASIS 51st Annual Seminar and Exhibits. See the latest innovations in security products, technologies and services. Make priceless connections with security, government and business professionals from around the world. Don’t miss the chance to see this year’s keynote speaker, former U.S. Secretary of State Colin L. Powell. For more details, visit the Web site.

Signal Processing Symposium – Call for Papers
The European DSP Education and Research Symposium (EDERS), part of the TI Developer Conference (TIDC), gathers together DSP educators, researchers and third-party developers from around the world to discuss their experiences with TMS320™ digital signal processors in various educational and research activities. Sponsored by TI and co-sponsored by the IEEE Region 8, UK&RI and the German Signal Processing Chapter, EDERS2006 will be held in Munich on April 4, 2006. The symposium’s research stream will focus on critical implementation details for a range of applications, including real-time communications, audio, video, control and more. For more information please contact sam-halani@ti.com or visit www.ti.com/dmedianewsaug05eders

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