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Digital Media Focus
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MARCH 2006
Welcome to Digital Media Focus, a monthly eNewsletter highlighting design information for your video/imaging applications. This regular update will feature the latest in TI technology releases, training and useful tips and tricks to get your differentiated design to market quickly.
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Featured Products
New DaVinci™ Technology Provides HD Quality for Feature-Rich Cameras
As the first fully programmable solution of its kind available, TI’s new DaVinci Technology enables digital camera designers to quickly, easily and cost-effectively differentiate their products with superior quality images and high-definition (HD) video. The technology includes a new highly flexible processor, a software suite that simulates a full digital still camera system and third parties offering camera-specific algorithms. Offering three times the performance of previous processors as well as lower power consumption, the DaVinci solution makes it possible for cameras to combine higher quality images with rapid processing speeds for both still shots and HD video. Learn more now.
Design Resources
Audio Solutions GuideDownload New Audio Solutions Guide
Get to market faster with TI’s analog and DSP products. These products deliver the most reliable, scalable and power-efficient solutions for everything from the most complex to the simplest audio designs. Download the new Audio Solutions Guide today to learn about TI’s all-digital and digital+analog audio solutions.
Development Tools
DVEVMEasily Write Production-Ready Code With New Digital Video Evaluation Module
Begin immediate evaluation of DaVinci™ processors with TI’s Digital Video Evaluation Module (DVEVM). With the DVEVM, you can start building digital video applications such as videophones, digital still cameras and digital video products that have yet to be invented. The DVEVM enables developers to write production-ready application code for the ARM and provides access to the DSP core using DaVinci application programming interfaces. See how you can initiate the development of digital video applications.

Code Composer Studio PlatinumCode Composer Studio™ Platinum Wins Portable Design Editor’s Choice Award
Portable Design Magazine awarded the 2005 Editor’s Choice Award to the Code Composer Studio Platinum development suite in the DSP application software tools category. Find out why and see how this development suite can help speed your video designs to market.
White Papers
Enhanced DMA Efficiently Manages Multiple Real-Time Data Streams
Managing multiple asynchronous real-time data streams in today's highly integrated DSP systems can be a daunting task. DSP applications such as video servers require support for several I/O data streams within a single system. Since these applications require a high level of computational performance, the DSP core cannot be burdened with managing the data flow among memory and peripherals. This paper explores how an effective DMA solution allows the DSP to focus on signal processing computation, ensuring real-time deadlines are met and maximum efficiency is maintained.
Training
See the Hottest Video Security Solutions from TI at ISC West 2006
Join TI and other security professionals at America’s largest and best-attended security event – ISC West 2006. For three packed days, April 5-7, you can see the latest state-of-the-art products, technologies and trends from more than 850 exhibitors. Stop by ObjectVideo’s booth (#19079) and ATEME’s booth (#11133) to see video surveillance demos based on TI technology.

Start Building the Future With TI at ESC 2006
Surround yourself with innovative thinking, products and tools at the Embedded Systems Conference April 3-7 in San Jose, Calif. Visit TI’s booth (#1220) to get first-hand experience regarding numerous comprehensive, DSP-based digital solutions that cover a multitude of today’s and tomorrow’s digital video applications. In particular, be sure to check out TI’s new DaVinci™ technology, which makes developing next-generation digital video applications possible. Register today.

TIDC Europe and Israel 2006 Register Now for the TI Developer Conference European Series
Expand your knowledge and signal processing experience at the fourth annual TI Developer Conference European Series. Choose from up to 18 technical tutorials, training modules and application-based presentations in six highly focused technical tracks. An in-depth video track will show you how to solve video system challenges with TI technologies and how to get the most out of the DaVinci™ technology video-processing sub-system. Venues include Paris (March 28), Birmingham (March 30), Munich (April 4) and Tel Aviv (June 7). For more details or to register, visit the conference Web site.

Innovative Security Solutions Unveiled at IFSEC 2006
Join TI and the world’s leading distributors, manufacturers, installers, systems integrators and service providers from the security industry at IFSEC May 8-11 at the NEC in Birmingham. Stop by L120, Hall 20 in the CCTV Village to see TI demos promoting security solutions such as programmable video surveillance systems, intelligent sensing and access control applications from several product groups, including mixed-signal, analog and DSP, as well as TI third parties.

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