Revenues

Operator will be able to generate additional revenues out of the:

1. Improvement in user experience
2. Higher end content
3. Improved graphics to enhance the look and feel of graphical interfaces making them more useable and therefore compelling to the consumer

While current 2D and basic 3D games have proved to be very successful in the operator ARPU generating market, the level of games has yet to compare to the console experience. However this changes with TI’s OMAP™ 2 platform and follow-on OMAP 3 architecture. With the advent of high-end graphics on mobile platforms, there is an opportunity for mobile online gaming and high-end content at significantly higher margins. By using other OMAP platform features along with 3D game, more revenue can be generated from PoC/Chat, sending game snapshot MMS, and uploading scores and saved games…all while accessing online communities either on or off portal.

Better User Interfaces

The advantage not only lies in gaming, operators can leverage the high quality graphics acceleration to make OpenVG™/OpenGL® ES 2D and 3D user interfaces much more responsive and richer. This will enhance the usability and the fun factor, thus promoting the use of the phone and services.

Ecosystem Support

TI’s OMAP ecosystem can also introduce partners who can help provision and manage operator /developer communities, or source significant content catalogs for service launch.

Operators will benefit the most from the transition to 3D-accelerated hardware (such as OMAP2420 processor-based handsets):

1. It can be made a smooth transition, since developers and middleware partners covering native and Java (including DoJa) are already up to speed and coding to the platform
2. The platform can be leveraged to provision 3D user interfaces enhancing usability and user experiences.

With the OMAP processor Gaming Platform (and the efforts of the OMA Gaming Services Working Group) this will address several areas of concern for operators:

1. Fragmentation - with the large number of phones that need to be supported in an operators deck. It can be difficult and costly to impose the requirement on content owners and developers. The OMA Gaming Services group aims to create levels of capability that will yield a discernable and definable user experience quality. Developers will be able to target platforms more easily and cost effectively and more money will be ploughed in to the creation of the game and its marketing versus porting.
2. User Experience - by ensuring that the underlying platform class guarantees a basic set of features that meet certain criteria, the industry will move away from the situation today where there are radical differences in the speed, playability, look and sound of the game on seemingly similar phone platforms.

Contact Us

Please contact TI at GamingOnOMAP@list.ti.com, and we can tell you more about our platform and partner capabilities to help you implement and deliver gaming and graphical solutions and services.