Handsets based on the LoCosto single-chip solutions range in capability from voice-only GSM phones with black and white displays to more advanced handsets with robust features such as MP3, Bluetooth® solutions, and megapixel cameras. By using TI's DRP™ single-chip technology, the RF transceiver, analog codec, and digital baseband are combined into a highly-integrated solution. TI's Locosto single-chip solutions offer many benefits including:
Built upon the highly successful LoCosto single-chip solutions, the LoCosto solutions further extend the scalability and flexibility of these solutions. By combining its advanced 65-nanometer (nm) process technology with its leading DRP digital RF and DSP technologies, as well as an ARM® core, TI's LoCosto single-chip solutions for ULC (ultra low-cost) handsets set a new standard for features and a compelling user experience in the ULC handset segment.
| ULC Market Characteristics |
User/OEM Careabouts |
New TCS2305 and TCS2315 LoCosto Platform Resources |
TCS2305 and TCS2315 LoCosto End-User Benefits |
TCS2305 and TCS2315 LoCosto Operator Benefits |
| Low Incomes |
- Affordability
- Ultra Low-Cost
|
- 65-nm process node
- Single chip with integrated DRP technology
- Upto 25% lower eBoM
|
Affordable handsets especially in emerging markets, removes barriers to purchase |
- Increased subscriber base especially in emerging markets
- Lower handset subsidies
|
| Status Aspirations |
Appealing Form Factor |
- 40% fewer components
- 35% smaller modem/PCB area
- Single-chip solution
|
Attractive small and slim form factors, larger batteries |
Increase subscriber base with attractive features |
| Color Display |
- Color displays (Up to 128x160, 65k colors) with enhanced MMI and animation capability
- No additional external SRAM, enabling lower eBoM
|
Color ULC handset for enhanced user experience and social status |
| Camera and Imaging |
Upto VGA Camera support |
Ability to take spontaneous pictures |
Increase average revenue per user via data (MMS) traffic |
| First Phone Experience |
MMI Simplicity |
- Fast ARM7 @ 104 MHz and higher
- On-chip SRAM allows personalization (additional graphics etc.)
- Smoother MMI processing
|
Compelling experience and personalization |
Build subscriber loyalty with improved user experience |
| Noisy Environments |
Voice Clarity and Loudness |
Full Duplex Voice Call Support with twice the loudness, important for handsfree operation in noisy environments |
Voice clarity and loudness well-suited to handsfree operation with noisy conditions |
Build subscriber loyalty with improved user experience |
| Limited Power Access |
Long Battery Life |
- 60% longer stand-by time
- 30% longer talk time
- USB Charging for universal and easy battery access
|
Longer interval between battery charges, especially important in rural environments without reliable power sources |
Build subscriber loyalty with improved user experience |
| Personalization |
Ringtones and Customization |
- Integrated MIDI32
- CD-quality (44.1 kHz) MP3
- ability to record FM
- GPRS capability
|
Improved user experience and personalization (ringers on-the-fly) |
Increase average revenue per user (ARPU) |
| Desire for Infotainment |
Music and News |
- FM Connectivity with integrated stereo
- CD-quality MP3 stereo playback
- USB Connectivity
- Mass storage (SD/MMC)
|
Music and news anytime, anywhere. Especially attractive for emerging markets |
Build subscriber loyalty with improved user experience and increased ARPU |
| Handset Fraud Concerns |
Robust Handset Security |
Robust hardware-based security for SIMLock, IMEI, phone software and personal data protection |
Strong personal data protection |
- Increased ROI with handset theft/fraud prevention
- Reduced subscriber churn
- High-value content protection
|
| Retail Market |
Fast time to market for handset manufacturers |
- Full software re-use from previous LoCosto generation
- Easy development
- Faster time to market
|
Familiar software environment facilitates ease-of-experience and includes easy upgrades |
Familiar software environment facilitates easy upgrades and simplifies continuing support |
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