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MID White Paper | MID Key Benefits | MID Webinar & Resources |
MID System Block Diagram |
MID White Paper
- OMAP 3 Architecture from TI for MID White Paper
24 August, 2008 Download
MID System Block Diagram

The mobile phone continues to revolutionize our everyday lives. It has transformed from a simple voice communicator to a personal multifunction, multimedia device. With the integration of new features, the ordinary phone is evolving into the Smartphone and Mobile Internet Device (MID). Consumers have become accustomed to experiencing high-quality video and full-page Web browsing at home. Increasingly handset manufactures are looking for ways to provide this same content experience on handset, taking advantage of the network bandwidth to deliver an optimized mobile web browsing experience.
Mobile technologies from Texas Instruments are delivering enhanced web browsing capabilities today – making it possible for consumers to view content in full-screen mode and enjoy content in any format on the Smartphone and Mobile Internet Device (MID) markets with a complete hardware and software platform. Leveraging the company’s experience in the mobile market, TI’s ARM™ Cortex A8-based OMAP™ 3 processors such as the OMAP3440 address the performance and power needs of the emerging MID market today. In addition, OMAP 3 processors today deliver exceptional multimedia features and a full Web browsing experience with large, vibrant displays. TI’s broad technology portfolio with the OMAP platform and mobile connectivity solutions, along with the OMAP Developer Network, elevate emerging Web 2.0 applications that were once confined to the PC domain into the more pervasive and ubiquitous mobile environment.
MID Webinars and Resources |

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Mobile Internet Device Blog
Join us as we discuss relevant topics about TI's Mobile Internet Devices. |

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Seshu Madhavapeddy, General Manager, Mobile Internet Devices
Why Mobile Internet Devices are so important to TI
Watch this video now |
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Designing for high performance and all-day battery life
The webinar was hosted by Jim McGregor, chief technology strategist of In-Stat's Mobile Internet Group.
Joining Jim are Steve Jahnke, chief architect for TI's OMAP platform and a member of TI's Group Technical Staff, as well as Doug Phillips, product line manager in TI's Portable Consumer Analog business. This webinar focuses on the greatest mobile device design challenge: power management.
Watch the Webinar
| Download PDF (1.9 MB, January 28, 2009)
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Mobile Internet Devices (MID): Addressing MID Business Models
In-Stat's Jim McGregor, Principal Analyst and Research Director, moderated this hour-long webinar featuring a live video Q&A discussion with industry experts on the most critical issue for the mobile Internet what business models will allow for competition, innovation and profitability in all parts of the value chain?
Watch the Webinar |
Download PDF (606 KB, November 11 2008) |
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Unleashing the Power of the OMAP Platform in Open Source
Presented by TI's Eric Thomas, Worldwide Strategic Marketing Manager, Wireless Business Unit and Jason Kridner, Principal Architect for Open Platforms.
Watch the Webinar | Download PDF (926 KB, November 9, 2008) |
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Mobile Internet Devices: Software Architecture Webinar
Moderated by Jim McGregor, Principal Analyst & Research Director for In-Stat.
Watch the Webinar | Download PDF (September 24 2008) |
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Mobile Internet Devices: Hardware Architecture Presentation
Presented by Brian Carlson, Strategic Marketing Manager for TI, Bob Morris, Director of Mobile Computing for ARM, and Jim McGregor, Principal Analyst & Research Director for In-Stat.
Watch the Webinar | Download PDF (August 7, 2008)
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MID Architecture Comparison Presentation
Download PDF (1 MB, August 8 2008 |
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MID Market Overview Presentation
Download PDF (780 KB, June 26 2008)
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MID Benefits
- Integrated platform using industry leading OMAP 2 or OMAP 3 platform architectures
- No compromise Web browsing that:
- Seamlessly renders entire page
- Decodes all multimedia and imaging content
- Choice of industry-standard mobile Web browser engines (e.g. Mozilla Firefox, Opera, WebKit, Internet Explorer, NetFront, etc)
- OMAP 3 architecture offers
- Industry's first Superscalar ARM Cortex-A8 RISC core with 3x improvement in performance
- Integrated Imaging + Video + Audio accelerator (IVA 2 +) that supports multi-standard (MPEG4, WMV, Real, H.263, H.264, JPEG) encode/decode at D1 (720 x 480 pixels) 30 fps
- Integrated Image Signal Processor (ISP) for faster and higher quality image capture
- Flexible display drive support
- Combines mobile entertainment with high performance productivity applications
- Mobile Internet Devices will be an extension or evolution of smartphones
- No compromise Web browsing that:
- Seamlessly renders entire page
- Decodes all multimedia content including support for Flash
- Modem agnostic. OMAP interfaces to a wide variety of modems (e.g. 2.5G, 3G, WiMax, etc)
- Seamless connectivity to Bluetooth, WLAN and GPS
- 1st generation MIDs will support Linux and Windows Mobile offering customers a choice of applications and user interfaces
- Software reuse across OMAP 2 and OMAP 3 platforms
- Drive single-touch and multi-touch LCD screens with display resolution of WVGA (854 x 480) that make it possible to display web pages in full-page width
- Seamless connectivity to a wide variety of external memory (e.g. volatile memory, non-volatile memory, hard-disk drive, etc)
- Standard I/O connectivity of keyboard and mouse
- Software power management framework that leverages external power management device
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